Why every business need a website?
let’s face it – we live in a world where people search on Google before they go or do something, visit review sites before they buy anything and do a “check-in” on Facebook before they go somewhere.
This scenario shows that online presence through a website, social media, and third-party reviews becomes more important for businesses of all sizes.
You know that about 40% of small businesses do not have a website.
Did you know that 85% of customers use the Internet to find local businesses?
- There are still many small business owners who do not believe they need a professional website or even a website at all.
- Small business owners or just starting out think like many others that there is no advantage in building a website.
- Business owners who grow up in a generation that grew up without computers and do not know how to use it, then think that their customers do not use the computer either.
- Business owners who think that if they do not understand large computers why to bother dealing with a site.
- Business owners who have been without a website for a long time and who think that the only publicity they need is “word of mouth”
- Business owners who think they can reach all their customers via Facebook or any other social network.
So let me renew some things, that’s not true! I believe that every business owner must have a professionally designed website. Here are a few reasons:
1. A place to display your services or products
No matter what type of business, a website is a great place to showcase your work or demonstrate your skills. By adding a portfolio, photo gallery plus videos, and presenting testimonials about your work, you can have your own uniqueness and creativity. Plus you can present your services and products to your customers
In Pinterest, Instagram, Facebook and other social media channels, the quality of your images or graphics is impaired and the size may be significantly reduced. Not only that, Facebook and other social media channels have no way to control the interaction of the images and even those who can see them.
If you have a website, your bag can be displayed by everyone anywhere and you are in control of what people see, the quality and size of your photos, and the interaction with these images.
Not only that, but did you know, in most cases, after you publish your work on social media channels you no longer own the rights to these images and they can be sold, and people can use them?
2. Business open 24/7/365
Unlike a physical location open several hours a day, the site is open 24 hours a day, 365 days a year. You can provide customers with the convenience of testing your products and services when you are not immediately available or the store is closed.
And not only that, with so many interactive features visitors to the site will be able to contact you, register for a course, schedule a meeting and even directly purchase your product or service.
More and more people are searching the internet for things they want, solutions to their problems, compare prices, or just to get some information about a shop, restaurant or business before they purchase. If you do not have a website, potential customers will go to your competitors to do business, especially if you are a home-based business without a store or a physical office.
Having a website will not only provide them with the information they are looking for but rather it will give credibility to your business.
On the site, you can specify your services and products in the best way possible, provide the means of contacting the business in the most convenient way for them, contact and purchase a product directly and more.
If you do not have a website for your business, the chances of appearing on a search engine results page (SERP) are zero. But if you have a website, you can optimize it for search engines, increasing your chances of appearing at the top of Google’s results and getting more exposure to potential customers.
4. Will save long-term costs
As a small business owner, especially one who is just starting out, you probably think you can not afford a professional website. But you really can not afford not to.
Although the cost of designing the site varies according to your needs and skill level, when the site is running and working, a professional site is worth the initial investment, especially if built using WordPress, which allows you to add and change your content regularly, saving you money updates.
Compared to the cost of traditional advertising means such as newspaper ads, radio advertisements, promotional materials and even web events that often include the cost of a meal or trading tables, when you consider the potential market you can reach with a website, From what you thought and a way to promote your business in the long term.
Even if your skills to update your site are low and you have to continue to pay a designer or developer to update and maintain the site for you the maintenance costs are still lower than traditional ongoing marketing, the investment is definitely worth the potential number of customers who will find your business online every year.
5. Customers can stay up-to-date
In its most basic form, think of a website like an online brochure or catalog that is updated at all times. It is much easier and faster to update your products and services on your site than in a printed brochure or catalog.
A website is an effective way to show your customers your new services, give them information to go on to announce future events and special offers.
You can also provide added value by posting tips and partner information and news through a blog on your site Unlike print ads in newspaper articles and flyers, which quickly become obsolete and if you find a mistake after publishing the page or post the patch is quick.
A website can be more than just a catalog, it can contain YouTube videos, podcasts, webinars or other eBooks and also possible to provide online classes, courses, and workshops that should showcase our skills and expertise in products. Which shows our customers our creativity and expertise and our products or service. Not to mention social media integration allows you to share information on your website across many other channels and reach an even wider audience.
6. Accessible to the entire Internet audience
Websites are accessible from anywhere in the world provided there is an internet connection. A website is a great way to provide your services and products to the general public on the Internet, the site can be translated in different languages and you can meet any customer from anywhere in the world, to sell your products anywhere in the world.
Time is money, how many times have you heard that phrase? Saving time is another reason why we need a professional website.
Time is the most important commodity in the fast-growing world and most people these days do not stop time for leisure, family pleasure or physical activity and a professional website brings customers all the things they need in the shortest time and without wasting unnecessary time.
By providing information to your customers online, you can save a huge amount of valuable time to you and your customers by browsing your site.
Chatting with customers by phone, messenger or email, face-to-face in meetings, online events or exhibitions, all takes time. Creating flyers, brochures and other promotional material takes time – time to plan, research, communicate to your designer, printer and so on. Not to mention the time it takes to distribute the marketing material.
With a website, you can save time by providing information about your products and services in various online formats, graphics, videos, ebooks, flip books, or as text on the right page, no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time and having to communicate the same message repeatedly to different people.
8. Improves customer service
A website is a great way to provide excellent customer service to your customers.
You can offer your customers tips on how to use the product you offer or a tip on the service you offer, for example, if you sell tea or coffee, you can provide customers with a tip for cooking and correct coffee or tea temperatures. If you provide a service like accounting, you can provide your clients with expensive advice and it is worthwhile to help them pay less tax.
You can provide customers with frequently asked questions or articles, newsletters regularly and help your clients answer all their questions and update them and back your business.
9. The rules are in your hands
Social media is a great way to bring traffic to your site and it’s a great way to share content from your site. However, relying solely on social media to attract customers or customers is not only preventing some potential clients from doing business with you, but you do not own your own things and you can not control what is happening with it. The things you have uploaded to your favorite social media channel can disappear at any moment without warning when they decide to close. You can lose all this forever.
The same is true for a “free” site. When you decide that it’s time to move on, you can not always take your site content with you (at least not easily) and you probably need to start from scratch.
With a professional website, one that is self-hosted, you own everything included within online space. If you ever want or feel the need to switch to another web host, you can take everything with you (provided you have backups and/or done before your account expires).
Still hesitating? Want to consult? I will be happy to help you, leave your details on the site and we will get back to you as soon as possible.